Second Saturday

Jennifer Yankowsky

I am a Second Saturday leader because I want to use my personal and professional experience with divorce to help others. The divorce process can be scary and overwhelming. I offer women a safe, encouraging place to educate themselves before entering into this major life event. My hobbies include Zumba, shuttling my 2 sons to …

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Creating a Resource Guide

Creating a Resource Guide Audio: Runtime: 00:11:32 Julie Johnson, our longtime Second Saturday leader in Portland, Oregon, talks about how she created a community resource guide and how it benefits her: Supporting workshop attendees Builds her professional network

Getting Business from Your Second Saturday Workshop

Getting Business from Your Second Saturday Workshop Audio: Runtime: 00:57:08 The featured presenter on this call is Melanie Johnson, our Senior Leader and the Second Saturday Director of Educational Outreach

Creating a Successful Social Media Campaign

Lisa Byrne, our fantastic leader in Minneapolis, MN and Orlando, FL, explains how to turbocharge your social media efforts, with a primary focus on Facebook and Google Adwords.

NOTE: This is a re-recording of an earlier version of this presentation.

Being Social on Facebook and Instagram

Being Social on Facebook and Instagram Second Saturday Senior Leader  Melanie Johnson shares her tips and tricks for using Facebook. Elizabeth Bryan-Jacobs tells us why she loves Instagram.

Tricks and Treats

Tricks and Treats Tips for building your workshop visibility by reaching out to local media, leveraging the non-profit WIFE.org status, and the importance of persistence. Guest Presenter Bios Deborah (Deb) Peters Robyn Walker Program Links: Template for reaching out to local media. (Deb Peters) Mobile-phone “slideshow” videos  (Douglas Donald)

Does Workshop Size Matter?

Does Workshop Size Matter? This month’s call was about staying focused, motivated and positive as you are growing your workshop attendance. We also talked about ways for you, attendees and co-presenters to get the most out of your workshop — large or small. Guest Presenters. Leader Bios Stephanie Milosavlevski Lisa Byrne

How to Network Like a Pro

How to Network Like a Pro This month’s call featured Rick Itzkowich, aka “Rick I – The LinkedIn Guy, a genuine people connector and a member of the Forbes Coaches Council. Program Links: Rick Itzkowich: Bio and Contact Info

Boosting Your Online Visibility

Boosting Your Online Visibility David Tucker, a long-time friend and associate of Second Saturday and WIFE.org, talked about online advertising, organic local search, and ways for boosting your online visibility. Program Links: David Tucker: Bio and Contact Info Recording Promotional “Podcast” Videos Keywords for Online Advertising

Setting Yourself Up for Long-Term Success

Setting Yourself Up for Success Bob Watral, our Second Saturday leader from Raleigh, North Carolina, talked about the many things he has done to support the long-term success of his workshop. Related Links: Presentation page displayed during webinar

Troubleshooting Your Workshop

Troubleshooting Your Workshop  (audio only) Veteran leaders Tim Seiders (Blue Bell, PA), Bonnie Sewell (Ashburn & Reston, VA) and Nancy Duff (Fairfax, VA) sharing their biggest challenges and how they overcame them. WHY NO VIDEO? A large-scale outage of Amazon AWS S3 services caused a problem with this recording. There was nothing of critical importance …

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Converting Workshop Attendees into Clients and Customizing Your Presentation to Adjust to the Needs of Your Audience.

Converting workshop attendees into clients and customizing your presentation to adjust to the needs of your audience. Lisa Byrne, the leader of three Second Saturday workshops in Minnesota, shared her strategies on converting attendees into clients. Kitty Hedges, leader of the Columbus, Ohio Second Saturday, shared how women’s initiatives through her company support her workshop …

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Marketing Principles to Help You Plan for the Upcoming Year

Marketing Principles to Help You Plan for the Upcoming Year Maribeth Kuzmeski, PhD, President of Red Zone Marketing, offers up solid marketing principles to help you plan for the upcoming year for your entire practice. PDF of Presentation

Ways to Connect With Workshop Attendees

Ways to Connect With Workshop Attendees Don’t miss this call on Attendee Touch Month, where we will be sharing unique and unforgettable ways to connect with workshop attendees, especially during the holidays.

Continuing To Plan Ahead

Continuing To Plan Ahead The many paths of effective workshop follow-up, and how being a resource will bring you A LOT more referrals.

Your Marketing Plan

Your Marketing Plan How your speakers can help offset workshop (Austin leader Melanie Johnson) Using the workshop evaluation form for feedback and possible after meeting contact. Tips on building your practice (Cincinnati Leader Karen Levy)

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