I am a Second Saturday leader because I want to use my personal and professional experience with divorce to help others. The divorce process can be scary and overwhelming. I offer women a safe, encouraging place to educate themselves before entering into this major life event. My hobbies include Zumba, shuttling my 2 sons to …
With the dramatic cost of childcare in the U.S. (estimated to be $11,666 per year) and our country’s less-than-stellar family-friendly labor laws, it’s understandable that 26% of women aren’t in the workforce. However, that decision could hurt women dramatically when it comes to divorce. If one partner dramatically out earns the other (often the husband), …
Getting Your Second Saturday Workshop on Local TV Audio: Runtime: 00:12:25 Take a few minutes and hear what Kentucky leader Douglas Donald has to say about getting on local TV — at no cost!
Creating a Resource Guide Audio: Runtime: 00:11:32 Julie Johnson, our longtime Second Saturday leader in Portland, Oregon, talks about how she created a community resource guide and how it benefits her: Supporting workshop attendees Builds her professional network
Getting Business from Your Second Saturday Workshop Audio: Runtime: 00:57:08 The featured presenter on this call is Melanie Johnson, our Senior Leader and the Second Saturday Director of Educational Outreach
Lisa Byrne, our fantastic leader in Minneapolis, MN and Orlando, FL, explains how to turbocharge your social media efforts, with a primary focus on Facebook and Google Adwords.
NOTE: This is a re-recording of an earlier version of this presentation.
Short Take Audio: Runtime 00:01:39 You Don’t Have To Go it Alone (Candace Bahr) Trust Yourself and Trust the Program (Ginita Wall)
Presenting a Successful Second Saturday Workshop Co-Founders Candace Bahr and Ginita Wall answer some of the most frequent questions about putting on a Second Saturday Divorce Workshop.
Being Social on Facebook and Instagram Second Saturday Senior Leader Melanie Johnson shares her tips and tricks for using Facebook. Elizabeth Bryan-Jacobs tells us why she loves Instagram.
Tricks and Treats Tips for building your workshop visibility by reaching out to local media, leveraging the non-profit WIFE.org status, and the importance of persistence. Guest Presenter Bios Deborah (Deb) Peters Robyn Walker Program Links: Template for reaching out to local media. (Deb Peters) Mobile-phone “slideshow” videos (Douglas Donald)
Does Workshop Size Matter? This month’s call was about staying focused, motivated and positive as you are growing your workshop attendance. We also talked about ways for you, attendees and co-presenters to get the most out of your workshop — large or small. Guest Presenters. Leader Bios Stephanie Milosavlevski Lisa Byrne
How to Network Like a Pro This month’s call featured Rick Itzkowich, aka “Rick I – The LinkedIn Guy, a genuine people connector and a member of the Forbes Coaches Council. Program Links: Rick Itzkowich: Bio and Contact Info
Boosting Your Online Visibility David Tucker, a long-time friend and associate of Second Saturday and WIFE.org, talked about online advertising, organic local search, and ways for boosting your online visibility. Program Links: David Tucker: Bio and Contact Info Recording Promotional “Podcast” Videos Keywords for Online Advertising
Setting Yourself Up for Success Bob Watral, our Second Saturday leader from Raleigh, North Carolina, talked about the many things he has done to support the long-term success of his workshop. Related Links: Presentation page displayed during webinar
Building your audience, managing expectations, heart-based presentations, and Facebook strategy
A Tour of the Leader Portal How to update your directory listing, the Second Saturday Manual and more!
Troubleshooting Your Workshop (audio only) Veteran leaders Tim Seiders (Blue Bell, PA), Bonnie Sewell (Ashburn & Reston, VA) and Nancy Duff (Fairfax, VA) sharing their biggest challenges and how they overcame them. WHY NO VIDEO? A large-scale outage of Amazon AWS S3 services caused a problem with this recording. There was nothing of critical importance …
Converting workshop attendees into clients and customizing your presentation to adjust to the needs of your audience. Lisa Byrne, the leader of three Second Saturday workshops in Minnesota, shared her strategies on converting attendees into clients. Kitty Hedges, leader of the Columbus, Ohio Second Saturday, shared how women’s initiatives through her company support her workshop …
Marketing Principles to Help You Plan for the Upcoming Year Maribeth Kuzmeski, PhD, President of Red Zone Marketing, offers up solid marketing principles to help you plan for the upcoming year for your entire practice. PDF of Presentation
Ways to Connect With Workshop Attendees Don’t miss this call on Attendee Touch Month, where we will be sharing unique and unforgettable ways to connect with workshop attendees, especially during the holidays.
Continuing To Plan Ahead The many paths of effective workshop follow-up, and how being a resource will bring you A LOT more referrals.
Your Marketing Plan How your speakers can help offset workshop (Austin leader Melanie Johnson) Using the workshop evaluation form for feedback and possible after meeting contact. Tips on building your practice (Cincinnati Leader Karen Levy)
Planning Ahead and Workshop Tips
Followup, Followup and More
Staying in Front of Your Audience
Upping the Ante on Attendance
Converting Attendees into Clients
Becoming the “Go-To” Expert in Your Community Guest Speaker: Maribeth Kuzmeski, President, Red Zone Marketing Note: there were some sound-quality issues during the meeting.
Thankful for Therapists